Legal
Privacy
Perfect Day Privacy Policy
Last updated: September 18, 2026. Effective: September 18, 2026.
Perfect Day Social Inc (“Perfect Day”, “we”, “us”) built an app for planning real days out. This policy explains what we collect, why, who we share it with, how long we keep it, and what you can make us do about it. It covers the Perfect Day app, perfectday.social, and everything connected to them (the “Services”).
We are the controller of this information. Contact us any time at support@perfectday.social.
Where this applies. Perfect Day is built for and offered in the United States. We do not market the Services outside the United States, and if you use them from elsewhere your information is handled as described here and processed in the United States.
The short version
- We do not sell your personal information, and we do not share it for cross-context behavioral advertising. There are no ad networks in the app and no advertising identifier is collected.
- We never ask for your contacts, your calendar, or your microphone.
- Location is used only while you are using the app. We never ask for always-on or background access.
- Photos are chosen through Apple’s photo picker, which runs outside the app, or from your library if you allow access when adding photos to a plan. We keep only the photos you pick.
- Analytics are first-party. We do not track you across other companies’ apps and websites.
- You can delete your account from inside the app.
The rest of this policy is the detail behind those sentences.
1. Information you give us
Account and onboarding. An email address and a password. When you set up your profile we also ask for your first and last name, your gender, and your date of birth. We do not ask for your phone number.
Profile. A display name, a username, and an optional profile picture. Your profile is public inside the Services, which means anyone using Perfect Day can see it.
Content you create. Places you save, lists you build, Days you save or build, photos you upload and their captions, reviews you write about a place, comments you leave, likes, and anything you write in a plan room, including your votes on where the group should go.
Plans and people. Who you invite to a plan, who accepts, friend requests you send and receive, and who you block.
Support and feedback. What you write to us, including any screenshot you attach, along with the screen you wrote from and your device and app version. Support messages are held in our support inbox, which is run for us by our analytics provider. If you send feedback through TestFlight, Apple gives us what you wrote along with your device model and OS version, and we copy it into the tool we use to track bugs.
Waitlist. If you join the list on our website, your email address and optionally your first name.
2. Information we collect automatically
Usage. What you tap, save, skip, and open, which Days and places you interact with, and how long things took. We keep this in two places: our own database, and PostHog, our product analytics provider. Both are keyed to your Perfect Day account identifier.
Device and technical. IP address, device model, OS version, app version, language, and crash and error diagnostics.
Push token. If you turn on notifications, an Apple push token for your device, so we can deliver them.
Location. If you allow it, your approximate or precise location, used to find places and Days near you and to draw the map. We ask for “while using the app” only, and we never ask for always-on or background access. We use your location to answer the request you make and do not keep a history of where you have been.
Coarse location works fine, and if you decline entirely you can search by neighborhood or city instead.
During a plan, the people in it can see which stop you have marked as reached. That comes from you tapping “I’m here”, not from your location.
3. Information from other people and sources
Other users. Someone may invite you to a plan, add you as a friend, tag you, or report content you posted. That creates information about you.
Place data. Information about restaurants, bars, parks, and shops comes from open data sources including Overture Maps, from mapping providers, from public event listings, and from our own research and editorial work. That is information about places, not about you.
4. What we use it for
| Purpose | Examples |
|---|---|
| Provide the Services | Signing you in, saving your places, showing your Days, running plan rooms, delivering invites |
| Personalize | Ranking the deck, choosing what to show you nearby, suggesting places |
| Notifications | Plan invites, votes, friend requests, activity on your Days |
| Safety and moderation | Reviewing reports, detecting abuse and spam, enforcing our Community Guidelines, blocking and banning |
| Improve the product | Understanding what people use, finding bugs, measuring whether a change worked |
| Support | Answering you, diagnosing what went wrong |
| Legal | Responding to lawful requests, establishing or defending claims, complying with our obligations |
Automated decisions. We rank and sort what you see using automated systems, based on what you have saved, skipped, and opened, and on where you are. This affects what you see. It does not produce legal or similarly significant effects about you.
About machine learning. Two honest sentences, because the difference matters.
What we do. We use machine learning to decide what to show you. The ranking systems behind the feed, the deck, and nearby results learn from activity on Perfect Day: what people save, skip, open, and post, and how other people respond to it. Your activity and your public content are part of what those systems learn from. We also run automated safety checks over content that is posted, which is how we detect spam and content that breaks our Community Guidelines, and which App Store rules require us to do.
What we do not do. We do not use your content to train general purpose or generative AI models. We do not sell or license your content to anyone else to train their models. We do not run facial recognition and we do not create a faceprint from your photos.
5. Who we share it with
Other users, and the open web. Your profile, your username, your public photos and captions, your public lists and Days, and your comments and likes are visible to other people using Perfect Day. Your profile page and any Day you share by link also have web pages on perfectday.social that anyone with the link can open, whether or not they use Perfect Day, and a shared Day’s preview shows its title, cover, date, and the names and pictures of the host and some participants. What you write in a plan room is visible to the people in that room. Assume anything public is public.
Service providers. Companies that run parts of the Services for us, under contracts that require them to protect the information and to use it only on our behalf. They fall into these categories:
| What they do | What they see |
|---|---|
| Hosting, database and file storage | Account details, everything you save and post, uploaded photos |
| Product analytics | What you do in the app, keyed to your account identifier, plus device and app details |
| Maps and travel times | The area of the map you are looking at, and coordinates for the route being calculated |
| Push notification delivery | Your device’s push token and the notification itself |
| Content safety | Photos, captions, comments, reviews and profile text you post, checked for content that breaks our Community Guidelines |
| Support inbox | Messages you send us, with your email and device details |
| Bug tracking | Feedback you send through TestFlight, with your email and device details |
| Beta distribution and feedback | Anything you submit through TestFlight, with your device model and OS version |
| Website hosting | Pages you request |
The current providers are Supabase (accounts, database and file storage), Railway (servers), PostHog (analytics, error reporting and our support inbox), Mapbox (travel times), OpenAI (content safety), Apple (the map, push notifications and TestFlight), Linear (bug tracking) and Cloudflare (website hosting and our domain’s DNS). All but Cloudflare process information in the United States; Cloudflare serves the website from data centers around the world. We update this list when it changes.
Analytics. Our analytics provider is PostHog. It receives what you do in the app, keyed to your account identifier, along with your device and app details.
Content safety. Photos you upload and text you post (captions, comments, reviews, profile text) are sent to OpenAI to be checked against our Community Guidelines. OpenAI does not use this content to train its models, and holds it for up to 30 days.
Legal and safety. We may disclose information if we believe in good faith that it is needed to comply with a law, regulation, legal process, or government request, to enforce our Terms, to detect or prevent fraud or abuse, or to protect the rights, property, or safety of you, us, or anyone else.
Business transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may transfer as part of it. We will tell you if it becomes subject to a materially different policy.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined by California law. We have not done so in the preceding twelve months.
6. How long we keep it
| Data | Retention |
|---|---|
| Account and profile | While your account exists |
| Saved places, lists, Days, plan rooms | While your account exists, then deleted |
| Photos and reviews you posted to a place | While your account exists, then deleted |
| How you use the app, analytics, technical logs | We have not yet set a fixed period. We keep them while they are useful for the purposes in section 4 and will publish periods here when they are set |
| Abuse reports and moderation records | Kept so that enforcement and repeat-offender rules keep working |
| Backups | Until they expire on their normal schedule |
| Waitlist email | Until you unsubscribe |
7. Deleting your account
You can delete your account in the app, under your profile. It happens immediately and it cannot be undone.
What is removed: your login and credentials, your profile, your profile picture, your saved places, lists and Days, your comments and likes, your friend requests, your plan rooms and votes, the photos and reviews you posted about places, your push tokens, and any screenshots you sent with feedback.
What stays: abuse reports and moderation records are kept. A report you filed stays without your name on it. Messages you sent to support stay in our support inbox, and records of actions our team took on your account are kept. Copies in backups persist until those backups expire, and analytics we have already recorded are kept.
8. Your choices
Permissions. Location, notifications, camera, and photos are each optional and can be changed at any time in iPhone Settings. The app works without all of them.
Notifications. Turn off push in Settings. If we send optional emails, each one carries an unsubscribe link. Service messages about your account continue while you have an account.
Profile visibility. Change your display name, username and picture in the app, or delete your account.
Do Not Track. Browsers send a Do Not Track signal. There is no common standard for honoring it and we do not respond to it.
9. Your rights
Depending on where you live, you may have the right to:
- know what personal information we hold and get a copy of it;
- correct it;
- delete it;
- limit how we use sensitive personal information;
- opt out of sale or sharing (we do none);
- object to or restrict certain processing, and withdraw consent; and
- not be discriminated against for exercising any of these.
To exercise any of them, email support@perfectday.social from the address on your account, or use the deletion control in the app. We will verify who you are before acting, and we will respond within the time the law allows. An authorized agent may act for you with written proof.
Which of these you have depends on your state. California, Colorado, Connecticut, Virginia, Texas, Oregon and a growing list of others each grant their own version. We apply them to everyone rather than sorting people by state, because it is simpler and because the difference is not worth the engineering.
You can also complain to your state Attorney General.
California. California is our home state and our first market, so the CPRA is the regime that matters most here. Precise geolocation is treated as sensitive personal information under California law. We use it only to provide the Services you asked for, which is a use that does not require the “limit use” option, and we do not use it to infer characteristics about you.
10. Security
We use encryption in transit, access controls, row-level security in the database, and audit logging on internal tools. No system is perfectly secure and we cannot guarantee absolute security. If a breach affects you, we will notify you as required by law.
11. Where information is processed
We are in the United States, the Services are offered in the United States, and information is processed here. If you reach our website from another country, you are sending information to the United States, which may have different data protection laws than your own.
12. Children
Perfect Day is not for anyone under 18 and we do not knowingly collect personal information from them. If you are a parent or guardian and believe your child has given us information, email support@perfectday.social and we will delete it.
13. Changes
We may update this policy. If a change is material we will give you notice in the app or by email before it takes effect, and we will change the date at the top. Older versions are available on request.
14. Contact
Perfect Day Social Inc support@perfectday.social